Uber (UBER) – More Ads – April 13, 2024

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Uber (UBER) – More Ads – April 13, 2024

Uber is debuting a TikTok-like discovery feed to give restaurants another means of promoting their offerings. While the intent of this is better discovery, my mind immediately goes to more sponsored listing opportunities. Merchants will surely want to pay up for better placement within Uber’s gigantic consumer network. That advertising revenue will be among Uber’s highest margin revenue, and should be one of many pieces to deliver more operating leverage ahead.

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