Alphabet (GOOGL) – M&A? – April 06, 2024

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Alphabet (GOOGL) – M&A? – April 06, 2024

Rumors are swirling that Google will look to acquire HubSpot. With HubSpot carrying a roughly $35 billion valuation, this will surely get ample attention from the Federal Trade Commission (FTC). We’ll see if Google leadership has the same charm and clout that mega-cap Microsoft has in its ability to get large M&A done. Amazon and Meta can’t even make small purchases right now.

If this happens, it will give Google significantly more assets and firepower within Customer Resource Management (CRM). This will allow it to offer better marketing, customer segmentation and analytic data within Google Cloud for CRM use cases. That’s pretty perfect as Google pushes further into commerce and considering YouTube’s thriving ad business. These growth vectors make maintaining personal customer relationships all the more important for this giant.

If the deal closes, it would pin Google more closely against companies such as Salesforce.

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