Alphabet （GOOGL） – 併購？ – 2024 年 4 月 6 日

作者： Brad Freeman7 4 月, 2024發布分類：股市洞悉

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Alphabet （GOOGL） – 併購？ – 2024 年 4 月 6 日

有傳言稱，谷歌將尋求收購 HubSpot。 HubSpot 的估值約為 350 億美元，這肯定會引起美國聯邦貿易委員會（FTC）的足夠重視。我們將拭目以待，看看谷歌領導層在完成大型併購的能力方面，是否擁有與巨頭微軟相同的魅力和影響力。亞馬遜和 Meta 現在甚至不能完成小額收購。

如果實現這一目標，谷歌在客戶資源管理（CRM）領域的資產和火力將大大增強。這將使其能夠在谷歌雲中為客戶關係管理使用案例提供更好的營銷、客戶細分和分析數據。考慮到 YouTube 的廣告業務蒸蒸日上，谷歌進一步向商業領域推進，這一趨勢無疑是再好不過的了。這些增長向量使得維護個人客戶關係對這家巨頭來說更加重要。

如果交易完成，谷歌將與 Salesforce 等公司形成更緊密的競爭。

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