Alphabet (GOOGL) – 并购？ – 2024 年 4 月 6 日

作者： Brad Freeman7 4 月, 2024发布分类：股市洞悉

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Alphabet (GOOGL) – 并购？ – 2024 年 4 月 6 日

有传言称，谷歌将寻求收购 HubSpot。 HubSpot 的估值约为 350 亿美元，这肯定会引起美国联邦贸易委员会（FTC）的足够重视。我们将拭目以待，看看谷歌领导层在完成大型并购的能力方面，是否拥有与巨头微软相同的魅力和影响力。亚马逊和 Meta 现在甚至不能完成小额收购。

如果实现这一目标，谷歌在客户资源管理（CRM）领域的资产和火力将大大增强。这将使其能够在谷歌云中为客户关系管理使用案例提供更好的营销、客户细分和分析数据。考虑到 YouTube 的广告业务蒸蒸日上，谷歌进一步向商业领域推进，这一趋势无疑是再好不过的了。这些增长矢量使得维护个人客户关系对这家巨头来说更加重要。

如果交易完成，谷歌将与 Salesforce 等公司形成更紧密的竞争。

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