Alphabet ($GOOGL) 和 Shopify ($SHOP) – 深化合作关系 – 2024 年 5 月 25 日

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Alphabet ($GOOGL) 和 Shopify ($SHOP) – 深化合作关系 – 2024 年 5 月 25 日

有两件事情是真实的:有影响力的人是推动商家销售的一种日益强大的手段,YouTube 与商业相关的观看时长正在快速增长(具体而言,年同比增长 25%)。 YouTube 让经过认证的创作者更容易为他们喜爱的品牌进行联盟式营销。 他们允许这些创作者在视频和直播中标记产品,以获取佣金。 作为合作的一部分,他们直接与所有 Shopify 高级与进阶商家整合,将 Shopify 庞大的商家网络与这一崭露头角的需求源连接起来。 这是双赢之举。 YouTube 拥有庞大的商家群体,而 Shopify 本质上就是一个大型渠道合作伙伴。 Shopify 将深化其承诺,允许商家 “随处销售”。 两家公司已经在其他几个领域开展了紧密合作,这一消息仅仅标志着最新进展。

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