亚马逊 ($AMZN) – TikTok 和 Pinterest – 2024 年 8 月 10 日

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亚马逊 ($AMZN) – TikTok 和 Pinterest – 2024 年 8 月 10 日

亚马逊正在将广告投放扩展到外部目的地。 通过与 TikTok 和 Pinterest 的合作,亚马逊将在这些网站上投放广告。 消费者无需在网络上来回跳转即可完成购买。 更少的点击次数和每次结账的页面意味着更高的转化率。 更多的位置可以投放高利润的广告展示,这将成为亚马逊利润的又一利好因素。

Shopify 在与所有社交渠道合作方面取得了巨大成功,将商家的商品和促销活动展示在更多人面前。 这已经成为这家电子商务竞争对手的一大增长动力。 对于亚马逊国王来说,也应该如此。

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