The Trade Desk (TTD) – Roku (ROKU) – May 4, 2024

By Brad FreemanMay 6, 2024Posted in Stock Insights

Third-Party Content. Provided for informational purposes only. Not investment advice or a recommendation to buy or sell any security. See disclosure here.

The Trade Desk (TTD) – Roku (ROKU) – May 4, 2024

The Trade Desk and Roku are partnering. Roku will plug TTD’s ad-buying platform into its ecosystem to uplift targeting and measurement for marketers. It also includes a data-sharing agreement to sharpen the signal for The Trade Desk’s algorithms. This is one of many votes of confidence in TTD’s platform — and this time from one of the most tech-forward and innovative firms in the space. This is yet another tailwind for streaming advertising. Whether it’s Disney, NBC, Paramount or many others, streamers are lining up to partner with TTD to maximize impression value and fund expensive content spending. And thanks to The Trade Desk’s unmatched return on ad spend (ROAS) for advertisers, buyers are happy to pay the premium.

The result of this formula has been a powerful, cycle-defying structural tailwind that has supported The Trade Desk’s business for several years. And the runway for growth here is still miles-long.

TTD will report earnings next week. I am very confident in the numbers being stellar. I have no idea how the expensive stock will react. And? As long as the data is good, I won’t care.

Disclaimer: Third party content is provided for informational purposes only and should not be construed as an offer to sell or a solicitation of an offer to buy or sell any security. Third party content is not intended to serve as a recommendation to buy or sell any security and is not intended to serve as investment advice. Third party content creators are not affiliated with BBAE Holdings LLC, (“BBAE”) Redbridge Securities LLC (“Redbridge Securities”) or BBAE Advisors LLC (“BBAE Advisors”). All investments involve risk, including the possibility of total loss of principal. For additional important information, please click here.

Meet the Author

Brad Freeman

Stock Market Nerd, BBAE Contributor

Meet Brad Freeman, an independent financial analyst on the BBAE blog, and publisher of the popular StockMarketNerd newsletter. He's known for his thorough, candid takes on many of the most widely-held stocks’ earnings reports — and some less-known companies that Brad feels hold promise. When this University of Michigan finance grad isn't sharing his financial wisdom with his readers, he passionately supports his hometown Detroit sports teams. Keep an eye out for Brad's market analysis and insights.

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