Shopify ($SHOP) – Channel Partner and Shopify Editions – June 29, 2024
Channel Partner
Shopify added Target + as a new selling channel partner for its merchants. Now, Shopify merchants can seamlessly apply to post products right on the retailer’s online store. In an endless journey to help its merchants sell anywhere and everywhere from one single, cross-channel admin, this is yet another important step. Between Amazon, YouTube, JD.com etc. Shopify is truly living up to this merchant promise.
Shopify Editions
Twice a year, Shopify posts a review of its product introductions from the last several months. Consistent readers know that we update you on these launches in a much more real time manner. To avoid redundancy, I will briefly review and summarize the announcements from this round of Shopify Editions.
- Shopify Markets (cross-border product) added business-to-business selling and in-person selling support through its point of sale (POS) product. These tools have been reorganized to more intuitively fit right into the Markets product.
- Shopify’s Media Editor GenAI tool is expanding to the rest of the admin for easy content creation on all Shopify pages. It’s also now available for the mobile app. Its Shopify Magic tool also now suggests product attributes, descriptions and displays for all listings to optimize the look and feel of storefronts and to raise conversion.
- It also added suggested replies for customer service inquiries.
- The Sidekick commerce assistant is now in early access as of this week.
- Added one-tap digital receipts for in store shopping and automated understanding of product return eligibility.
- Finally, Shopify debuted an updated analytics platform with more metrics and a more consolidated view of the health of operations… always with a boatload of tools to help merchants grow and take the headache out of running a business.
