Amazon ($AMZN) – TikTok and Pinterest – August 10, 2024

By Brad FreemanAugust 11, 2024Posted in Stock Insights

Third-Party Content. Provided for informational purposes only. Not investment advice or a recommendation to buy or sell any security. See disclosure here.

Amazon ($AMZN) – TikTok and Pinterest – August 10, 2024

Amazon is extending ad impression placements to external destinations. Through a partnership with both TikTok and Pinterest, it will place impressions natively on those sites. Consumers will be able to make purchases without bouncing back and forth across the web. Less clicks and pages per checkout mean higher conversion rates. More locations to direct high margin ad impressions will be yet another Amazon margin tailwind.

Shopify has found great success in partnering across all social channels to place merchant goods and promotions in front of more eyeballs. That has been a large growth driver for this e-commerce rival. That same should be true for King Amazon.

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Brad Freeman

Stock Market Nerd, BBAE Contributor

Meet Brad Freeman, an independent financial analyst on the BBAE blog, and publisher of the popular StockMarketNerd newsletter. He's known for his thorough, candid takes on many of the most widely-held stocks’ earnings reports — and some less-known companies that Brad feels hold promise. When this University of Michigan finance grad isn't sharing his financial wisdom with his readers, he passionately supports his hometown Detroit sports teams. Keep an eye out for Brad's market analysis and insights.

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